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At Leader Plus, we believe that through a strategic focus, operational excellence, strong partnerships, and an engaged workforce, we create financial growth and stability for our employees, customers, business affiliates, and investors.

Excellence

We believe in building customers for life by strengthening and deepening our relationships through a commitment to excellence in each and every action.

Service

We demonstrate in our actions that we respect and serve the best interests of our employees, our customers, and our company.

Integrity

We act with honor and do the right thing for our employees, our customers, our company, and our society. We hold ourselves, each other, and our company accountable to the highest standard. We act with courage to question any actions inconsistent with our values, our mission, or our responsibility to all of our shareholders.

Honest

With every life we touch, we listen and act with understanding. We are open and honest with each other and in our interactions with those we serve. We demonstrate a respect for others that deepens our long-term relationships with customers and strengthens the community of our company.